24HRS is a Spanish footwear brand which founded in 1998. Its products cover a range of man series, woman series, business casual series, and formal clothes series .

The brand was born in Elche, .at the birthplace of European high-end shoes, in the Alicante region. As a revolutionary brand of footwear in the world, 24HRS has been rid of the traditional rigid design, and based on health and comfort. They use European advanced calfskin, and hand-made working to produce shoes according to the most demanding standard required by the footwear industry. 24HRS is mainly based on the healthy business style and surpassing the limits of comfort to serves the successful people who pursue high-quality.

Since the cooperation of 24HRS, Globe team dig the brand connotation and come up with three new concepts“mild gentleman, doing business trip just need one pair of shoes, comfort is irreplaceable”. Those are based on 24HRS’s brand concept but more suitable for Chinese market.